There are five key pieces to building a successful social media following as an academic library. In this presentation, we will discuss how to keep social media profiles current, relevant, and hip by interacting closely with students in-person and on the platforms. We will also discuss how important it is to curate and create native content for each platform, including how to do that without going crazy and without building an enormous centralized calendar. We will share tactical tips and tricks for each platform, how to gain and engage followers, and the keys to producing original viral video content. Finally, we will discuss the importance of posting strategies and the daily discipline required to keep social media presence visible to students.
