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Friday, November 2 • 1:00pm - 1:50pm
5 Keys to #SocialMediaSuccess in Academic Libraries

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There are five key pieces to building a successful social media following as an academic library. In this presentation, we will discuss how to keep social media profiles current, relevant, and hip by interacting closely with students in-person and on the platforms. We will also discuss how important it is to curate and create native content for each platform, including how to do that without going crazy and without building an enormous centralized calendar. We will share tactical tips and tricks for each platform, how to gain and engage followers, and the keys to producing original viral video content. Finally, we will discuss the importance of posting strategies and the daily discipline required to keep social media presence visible to students.

avatar for Hannah E. Christian

Hannah E. Christian

Research Librarian, User Experience, Northwest Missouri State University
avatar for Alison Hanner

Alison Hanner

Social Media Assistant, Northwest Missouri State University
Previous Social Media Assistant at B.D. Owens Library, currently pursing a Masters of Business Administration: Marketing degree from Northwest.

Friday November 2, 2018 1:00pm - 1:50pm CDT
J.W. Jones Student Union, Room A